What We Do

Sponsorship & Event Management

Our sponsorship and event management team is responsible for the origination and promotion of a significant number of sport-related events on behalf of a wide variety of rights holders and commercial interests.

In 2013 the company activated more than £1m worth of sponsorship campaigns, and recent credentials include securing a new backer for one of racing’s most prestigious events, The Horserace Writers & Photographers Association Derby Awards.

We understand that corporate requirements differ greatly but the approach to our work remains consistent - we provide honest, practical and workable solutions tailored to individual needs and situations.

If you’re interested to learn how an involvement in sport can provide a valuable and rewarding investment opportunity for your business we would welcome the chance to have a conversation.

We are proud to work with


Strategic Marketing & Promotions

We are currently retained in a consultative capacity by a broad section of industry bodies and commercial organisations with a direct interest in sport.

From one-off special projects through to long-term strategic campaigns, we can provide your business with exceptional insight, practical solutions and moreover, measureable results.

We have successfully managed a number of high profile long-term projects for clients including The Sun, John Smith’s, The Mail on Sunday and more recently, the Daily Mirror, and we continue to provide tangible benefits for a number of brands operating in horse racing and beyond.


PR Consultancy & Media Relations

Sportsguide helps companies to enhance reputations and build relationships through involvement in sport, and having worked with an eclectic mix of consumer brands, B2B organisations and industry bodies over the years we have some valuable experience to offer.

We are proud to work with