Sportsguide International


The international horse racing landscape has changed significantly in the past two decades and so too has our creative vision.

Sportsguide is responsible for managing some of the biggest names in Thoroughbred and Arabian racing sponsorship both at home and overseas, and is the most experienced team of sports consultants operating across both markets.

The key to our success is global perspective and insight. Our specialist skills provide our clients with a service that is completely unrivalled, allowing them to gain the most from their investment by benefitting from tangible, talked-about results.  

Global Presence 

Our agency has strong ties with the Gulf States region and continues to benefit from relationships that have been established over many years and developed through personal contact and practical experience.

In the past two years alone we have played an active role in international conferences and events held in Abu Dhabi, Dubai, London, Pau, Toulouse and Qatar. Our words and pictures have appeared on websites and in leading publications around the world including Al Adiyat, The National, Al Bayan, Dubai Voyager, Gulf News, Gulf Times, Khaleej Times and the Middle East edition of Hello! magazine.

A Trusted Extension  

The reward for our investment in learning has included privileged access to members of the ruling families of Abu Dhabi, Dubai and Qatar and a unique insight into to the infrastructure supporting many commercial innovations and sporting events in the region.

An in-depth understanding of culture and, in particular, business practices underpins our ability to help individuals and organisations create or enhance profiles and reputations in some of the Middle East’s most important markets. All with a particular emphasis on sport and media.


During 2014 Sportsguide activated £1.5m worth of sponsorship campaigns and promoted major brands including  

To read more about our international credentials and Arabian Racing highlights you can view an expanded version of Sportsguide International here